Try 2 weeks tailor-made food FREE
+50% OFF wet & treats
(£1 delivery)
Over 40,000 reviews
Trustscore 4.4 Excellent
How it works
1. Tell us all about your dog and their health
2. We’ll create their unique kibble recipe
3. Add delicious wet food and treats
4. We deliver your dog's food to you monthly - pause or cancel anytime
In 2024, we supported thousands of dogs to maintain healthy joints, skin and digestive issues
Supports digestion, joints, skin and coat health
- A unique dry food recipe based on your dog’s age, breed, lifestyle and more.
- Their personalised blend is made with precise nutrients for their health needs and will adapt as they age.
Feeding your dog is a whole lot easier
- Fast and free dog food deliveries every month
- A feeding plan that covers their entire diet, treats and all
- Supported by a dedicated care team on hand to help you every day
What's on the menu?
Tailored dry food. Your dog's unique recipe based on their age, breed, lifestyle and more.
Delicious wet food. A range of 19 nutritious slow cooked recipes in a variety of textures.
Dental chews. Sugar-free for healthy teeth and gums. And face-lick-friendly breath!
Tasty treats. Choose something special to train, reward or indulge your dog.
We deliver over 15 million meals every month
Our empty bowl guarantee
Our team of experts are on hand to provide specialist support. Meet Head Vet Sean and Vet Nurse Amy. We'll give you tips for a smooth switch to your dog's new food, and if they don't love their kibble, we'll change their blend for you with our empty bowl guarantee.
Endorsed by vets and nutritionists
Curious? Join thousands of enthusiastic dogs who love our food.
Try two weeks FREE tailored dog food
+50% off wet and treats (£1 delivery)