High-quality ingredients

Personalised pricing

Delivered to your door


How it works
- Tell us all about your dog and their health.
- We’ll create their unique kibble recipe.
- Add delicious wet food and treats with 50% off.
- Get your first bag of kibble FREE.
- We deliver to your door every month - pause or cancel anytime.

Supports digestion, joints, skin and coat health
- A unique kibble recipe based on your dog’s age, breed, lifestyle and more.
- Their personalised blend is made with precise nutrients for their health needs and will adapt as they age.
Our empty bowl guarantee
We’ll give you tips for a smooth switch to your dog’s new food, and if they don’t love their kibble, we’ll change their blend for you.

Try 1 month FREE of tailored kibble + 50% off the rest of the range (+P&P)