Try 2 weeks FREE of tailored kibble + 50% off wet & treats
No two dogs are the same
And their meals shouldn’t be either - discover your dog’s personalised meal plan
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Over 40,000 reviews on
The only 100% tailored dog food subscription
Crafted by our team of vets and nutritionists using high-quality ingredients, every dog’s kibble blend is designed to support their unique needs.
Tailored food made easy
- Tell us all about your dog and their health.
- We’ll create their unique kibble recipe.
- Add delicious wet food and treats with 50% off.
- Get your first bag of kibble FREE.
- We deliver to your door every month - pause or cancel anytime.
Dog parents see improvements in 8 weeks
Glossier coats
Firmer Poos
Healthier Weigh-ins
Supports digestion, joints, skin and coat health
- A unique kibble recipe based on your dog’s age, breed, lifestyle and more.
- With adaptive nutrition, every life stage is covered - from calcium for puppy growth to glucosamine for seasoned walkers.
Even the price is tailored
The cost of your dog’s monthly subscription depends on their size, needs and meal plan. As a guide, here’s what some of our pack members pay:
Even the price is tailored
The cost of your dog’s monthly subscription depends on their size, needs and meal plan. As a guide, here’s what some of our pack members pay:
Expert support, whenever you need it
We know raising a dog isn’t all wags and walkies. From tips for a smooth switch to your dog’s new food, to advice on dealing with common behavioural issues - our friendly team are here to help.
Ready to get started?
Try 2 weeks FREE of tailored kibble + 50% off the rest of the range (+P&P)