50% off your first box, plus a FREE collapsible bowl
Fast, free delivery to your doorstep
Excellent 
Over 40,000 reviews on
How it works, for you and your dog
Tell us about your dog
We’ll create their unique recipe.
Try it with your first box half price
Get tailored nutrition delivered for free.
Get monthly deliveries
For empty bowls and glossy coats. Cancel any time.
Collapsible tails.com bowl
Sign up today and you'll get a free collapsible bowl (worth £4.95). These brilliant go-to helpers pop in your pocket or bag so you can give your dog food or drink whenever you're on the go.
Grab yours for pit stops on walkies 🐾
At the park for sunny picnics 🌞
Even on your 100th lap of the garden (we feel for you, balcony-owners) 🚶
They're so popular they won't hang around for long, so gets yours now, and you'll have summer, sorted!
Never one-size-fits-all
We create a unique recipe for your dog, based on age, breed, activity level, health conditions and more. Our recipes are developed by vets and nutritionists and made possible by some really smart tech.
Over 160,000 dogs and their owners already love our food – and we’re so confident your dog will love it too, you can get started with 50% off.
