The best nutrition, delivered to your door


Meals eaten every month


Happily fed dogs


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Purdy licking lips

Tell us about your dog

We’ll create their unique recipe.

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Bowl of wet dog food with sweet potato and carrots

Help manage their sensitive stomach

At, we can fine-tune your dog’s recipe with proven, gut-supporting ingredients:

✔️ Prebiotics nourish the good gut bacteria and help nutrients to absorb better

✔️ Powerful antioxidants (like vitamins A, E, zinc and selenium) boost your dog’s defences in the gut

✔️ Beet pulp (an amazing source of fibre) can help the unhappiest of tummies

But don’t take our word for it, the proof is in the pooing! 💩🐶

None deliveries

The team at are focused on feeding dogs up and down the country, and are here for you and your dog. So to reassure you, we’re very much open for business as usual and are still making and delivering tailored nutrition for all our new and existing customers’ dogs. 

We create a unique recipe for your dog, based on age, breed, activity level, health conditions and more. Our recipes are developed by vets and nutritionists and made possible by some really smart tech.

Over 150,000 dogs and their owners already love our food – and we’re so confident your dog will love it too, you can get started with 50% off.

Sean McCormack, Head Vet at

Sean McCormack, Head Vet at says

"The secret to a happy, healthy dog is to give them food that's 100% tailored for their needs throughout their life. As dogs grow up, we make sure their recipe matches their needs through adulthood and beyond – from supporting joints to maintaining a healthy weight."

Better ingredients mean tastier food

Our vets and nutritionists choose each ingredient for the specific nutrients it provides - to give your dog the nutrition they need. All our ingredients are sourced in the UK and the EU.

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