Tailored puppy food, for each tiny step.
In partnership with identibase
Excellent 
Over 40,000 reviews on
Salmon oil for shiny coats.
Yucca and wholegrains for healthy poo.
Added glucosamine for joint support.
How it works
- Tell us about your puppy and include any benefits you want to see from their tasty, vet-approved kibble.
- Their food will be packed with proteins and healthy grains that are gentle on the tummy. It'll also be boosted with vitamins, minerals, fatty acids and antioxidants too.
- Sign-up and receive your first 2 weeks for free.
- Receive fortnightly deliveries until they are 14 weeks old, then monthly deliveries.
- You’ll also get clear portion recommendations and an adjustable scoop.
What makes the best puppy food?
Our food gives your puppy the nutrition they need to run and roll and grow and learn. Tell us about your pup and we'll create a recipe of dry food that develops with them as they grow.
You get clear portion recommendations and our adjustable scoop too, so it's easy to serve the right amount every day - for a healthy, happy puppy.
The ingredients your puppy needs
- Packed with protein, root vegetables and wholegrains, for energy, fibre and proper nutrients.
- No added sugar, artificial colours, flavours or preservatives.
- Every portion has just the right amount of protein, fats, carbohydrates, vitamins and minerals.
- Our puppy food includes the right ingredients to support your puppy's growth and development.
Immune system
Beta-glucans and nucleotides help to enhance and regulate your puppy’s immune system - and offer extra protection by improving their response to vaccinations too.
Digestive system
We use chicken to aid your pup’s delicate digestion. And we include prebiotics like FOS and MOS to help promote good bacteria - very important for puppies.
Mental development
Not many puppy foods include DHA omega-3 – but ours does. This fatty acid is proven to aid learning and socialisation, and reduce the risk of behavioural problems.
Energy for growth
Our energy-dense puppy kibble balances calcium, vitamins and minerals to help build strong bones and support your puppy’s rapid growth
Supporting your puppy as they grow
A delivery every fortnight
2 weeks is a long time for a growing pup, so we keep up with their nutritional needs with fortnightly deliveries.
A delivery every month
We’ll slowly introduce more kibble types to your dry puppy food, based on their size, breed, activity level and more.
Ongoing support for life
We keep adjusting your dog’s recipe as they age, so you never have to worry about switching food.
Supporting your puppy as they grow
A delivery every fortnight
2 weeks is a long time for a growing pup, so we keep up with their nutritional needs with fortnightly deliveries.
A delivery every month
We’ll slowly introduce more kibble types to your dry puppy food, based on their size, breed, activity level and more.
Ongoing support for life
We keep adjusting your dog’s recipe as they age, so you never have to worry about switching food.
Our empty bowl guarantee
We’ll give you tips for a smooth switch to your dog’s new food, and if they don’t love their kibble, we’ll change their blend for you.
Hear from our customers
My dog has always suffered from tummy problems and since using tails and taking ingredients out he has been a healthier happier dog.
Our Dogs LOVE tails, the pricing is reasonable for the quality of ingredients that you received.
My dog's fur doesn't shed as much, it makes her poop better, and her energy levels are better. Would definitely recommend!
Try your 2 weeks of tailored dog food for free