Get one month's worth of free tailored dog food
Let's create your dog's unique recipe
Excellent 
Over 40,000 reviews on
Shiny coats
Healthy poo
Supports joints
Better digestion, skin and coat health, joints and more
- Ingredients that target specific health improvements through their diet
- Perfectly balanced protein, fat, fibre, vitamins, minerals and supplements
- A recipe that adjusts with them as they age
Never run out again
- Get regular monthly deliveries to your door
- Their food is freshly mixed and easy to portion
- Supported by a team of dog lovers and experts
Everything your dog needs
- Kibble keeps them fuller for longer – a little goes a long way!
- A range of wet food and treats for variety
- Tasty, natural ingredients and no added sugar, artificial colours, flavours or preservatives
We deliver over 8 million meals every month
Happy stomachs
Glossy coats
Cleaner teeth
Ideal weight
Most loved pet food brand on TrustPilot
“I couldn’t find a better brand of dog food.”
“I love the measure so you know exactly how much to give.”
“My favourite part is that all her food has her name on it!”
How it works
- Tell us about your dog and include any benefits you want to see
- We create their unique vet-approved kibble recipe
- If your dog likes wet food and treats, we’ll adjust your feeding plan
- We deliver your dog’s food every month, and you can go online anytime to make changes, pause deliveries or cancel
Even the price is tailored
The cost is tied to your dog’s unique needs. Here are some examples of a dry food only diet.
Wet food and treats will cost a little more (wet food from 55p per tray, treats from £1 per pack).
Toy
£10.44
per month
(average)
Small
£14.74
per month
(average)
Medium
£20.57
per month
(average)
Large
£29.54
per month
(average)
Giant
£39.03
per month
(average)
Brought to you by vets, nutritionists, dog owners and dog experts
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