Kibble 100% tailored to their needs

Tailored dry dog food, created with experts. Try now with 60% off + 30% off your first two boxes

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Your dog's one-in-a-million kibble blend

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Vet-approved, high-quality ingredients

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No added sugar, colours, flavours or preservatives

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Alfie the dog licking his bowl of tails.com kibble

Nutrition tailored just for them

Your dog’s nutritional needs are as unique as they are. Take a few minutes to tell us about their breed, age, lifestyle & health needs and our experts will get to work! You’ll receive a nutritionally-balanced, tailor-made kibble blend - with goodness in every bite.

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It’s what’s inside that counts

Delicious, high-quality ingredients, selected by our experts to support your dog’s individual needs and taste preferences. The ingredients they need to thrive and flavour they'll savour.

The ingredients they need to thrive


                            High-quality proteins to support healthy muscles

High-quality proteins to support healthy muscles


                            Wholesome grains for slow-release energy

Wholesome grains for slow-release energy


                            Essential vitamins and minerals

Essential vitamins and minerals


                            Tailored additions for personalised support

Tailored additions for personalised support

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One-in-a-million: how?

Our nutritionists, technologists and vets have over 70 years of food science and dog nutrition experience. Your dog’s kibble is made from a million possible combinations, just for them.

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Quality assured

Better ingredients mean tastier food and happier dogs. We blend your dog's kibble fresh every time so they enjoy the fullest flavour - ensuring it meets our stringent quality checks too.

FAQs

Yes, your dog can absolutely thrive on a dry food diet, provided it's nutritionally complete. This means the food contains all the essential nutrients, vitamins, and minerals your dog needs to stay healthy. When feeding dry food, always make sure your dog has access to fresh water. You can even add a little warm or cool water to their dry food to enhance their hydration, too. At Tails.com, every kibble blend we create is nutritionally complete and 100% tailored to your dog. Whether you prefer just dry food or a mix of our wet and dry options, we've got their unique needs covered.

As long as you provide fresh water for your dog to drink, there is no difference in benefits between feeding wet or dry food. The only real difference is the higher moisture content of wet food. This makes it a little more palatable to some dogs but also makes it slightly less economical to feed. Wet food is useful for picky eaters, older dogs, dogs that need to put on weight quickly, or dogs that need a diet higher in water (such as breeds prone to urinary conditions). At Tails.com we can tailor your feeding plan to just dry food, or a mixture of wet and dry, to give you the best of both worlds.

Yes, there is no reason why you cannot mix wet and dry food together as long as the overall diet remains complete and balanced. Our clever, personalised feeding plans at Tails.com are designed by our vet and nutrition team to recommend the ideal ratio of both food types for your pup. Ensuring they get exactly what they need every day.

The amount of dry food your dog needs depends on several factors, including their age, activity level, weight goals and whether or not they’ve been neutered. For example, puppies need a lot more food than adult dogs, and dogs that have been neutered need a lower energy diet (fewer calories) than intact (non-neutered) dogs. At Tails.com we calculate this for you and even provide a handy scoop to make sure you get the perfect portion in every bowl.

There are a few reasons why your dog might not be emptying their bowl. If they’re new to dry food, it’s a great idea to introduce it slowly by mixing it into their previous diet for 7-10 days. If your dog is at an ideal weight and consistently leaving food, they might just not be hungry. Take a look at how much you're feeding them (treats included!) and consider slightly reducing their portion to help them build a healthy appetite. If your dog has always been a picky eater, you can try soaking the dry food in warm water to bring out the aroma or add a little wet food as a topper. If you have an older dog or one with dental problems, eating dry food could be uncomfortable; a softer food option might be more suitable. We have a team of nutrition specialists in our customer service department, who are on hand to help if you have any questions about your dog’s appetite.

You can easily soften dry food with warm water. Just be sure to avoid boiling water, as it can stay hot enough to burn their mouth even after a cool-down period. When it comes to adding extra flavour, it's best to steer clear of gravies or stocks made for humans, as these are often high in salt. Instead, try using cooled water from cooked vegetables, or look for pet-safe gravies. Homemade or store-bought bone broths are also excellent options. You can even create homemade, healthy gravy by blending some Tails.com wet food with warm water and pouring it over their kibble. Bon appétit!

Dry food, while crunchy, isn’t the best option to rely on for keeping your dog’s teeth clean. Studies have shown that brushing is the best way to keep your dog’s teeth clean (just be sure to use dog-safe toothpaste). Dental chews, like Tails.com Dental Dailies, are a great addition to brushing to support your dog’s oral hygiene every day.

Dogs cannot be allergic to dry food, but they can definitely be sensitive to specific ingredients within that dry food. If you suspect your furry friend has a food allergy, always chat with your vet for advice on where to start. They’ll be able to help you clearly identify your dog’s triggers. Tails.com is a great choice for dogs with ingredient sensitivities. Our tailored nutrition plans can help exclude some of the most common allergens from your dog’s diet, so please don't hesitate to get in touch with us if you need a helping hand. Dogs can also be allergic to mites, which like to hide inside food bags. Preventing them is simple – always keep your dog's food in its original bag, and then store the entire bag inside an airtight container. Make sure to keep the food in a cool, dry place and avoid leaving the bag open to the air for long periods.

Dry dog food contains preservatives that help keep it fresh and safe. These helpful ingredients stop the fats in the food from spoiling, which would make it pretty unappetising for your dog. Depending on the brand, these could be synthetic preservatives or more natural options, like rosemary extract and antioxidants such as Vitamins E and C. They're essential for keeping the food at its best for longer. Once you've opened a bag of dry food, it's generally best to use it within two months (or whatever the packaging recommends, as some brands might have a shorter timeline). To keep your dog's food as fresh as possible, here's a little tip: always store it in its original bag, inside an airtight container. And be sure to keep it in a cool, dry place away from direct sunlight and heat sources.

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