Our healthy dog food
Explore our full range of dog food and treats
Tailor-made kibble blend

Delicious wet food

Tasty treats and dental chews


High quality ingredients
All of our ingredients are high quality, nutritious and ethically sourced - see what goes into our food.

Tailor-made kibble
We’re like a personal chef for your dog. That’s right, your dog gets their own unique kibble recipe - tell us all about them to find out what ingredients we recommend.

Wet food
Watch out for the dog-bowl-dash because our wet food really gets those wet noses twitching. It’s perfect as a topper for kibble, adding mouth-watering new smells and textures to their meal.

Treats and chews
‘Healthy’ and ‘treats’ don’t go together very often, but that’s exactly what you get here. Use them as a guilt-free way to reward your dog, or as a handy training tool.

Dental chews
These playful chews keep your dog entertained while supporting healthy teeth and gums. A great way to keep on top of dog breath too, so you can always enjoy cuddle time.

Supplements for their health goals
Designed to complement your dog's tailored kibble blend, for extra support where they need it most - delivered in your box.
Try now with 60% off your first box + 30% off your second