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Excellent Trustpilot Stars

Over 40,000 reviews on Trustpilot

Purdy licking lips

Tell us about your dog

We’ll create their unique recipe.

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Get tailored nutrition delivered, with free delivery

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For empty bowls and glossy coats. Cancel any time.

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We create a unique recipe for your dog, based on age, breed, activity level, health conditions and more. Our recipes are developed by vets and nutritionists and made possible by some really smart tech.

Over 140,000 dogs and their owners already love our food – and we’re so confident your dog will love it too, you can get started for with your first box at half the price.

Try now with 50% off

Trustpilot

TrustScore 4.3     42,354 reviews

Our customers rate us five stars
Trustpilot stars

Easy to order

Easy to order, excellent value and speedy delivery

Corusa, 02/04/25
Trustpilot stars

Great feed back from my enquiry of…returning to tails

Great feed back from my enquiry of returning

Jo Mcquade, 01/04/25
Trustpilot stars

Brad knows what he’s talking about!

From the initial contact from Brad, one of the reps through to receiving your food and my dogs consuming it, has been an unbeatable experience. Brad walked me through the set up within 10 minutes, carefully guiding me through the website and ensuring...

Anna Boulding, 01/04/25
Trustpilot stars

I recently had to contact Tails as my…

I recently had to contact Tails as my last order arrived damaged they were really good and replaced the order and gave us 10%off out next order and gave us free treats there customer services are very good

customer Jayne Sharlott, 01/04/25
Trustpilot stars

Pawsome

It was brilliant my dog devoured it in seconds it was great packaging and it also came with some treats and a plastic scoop to measure the perfect amount for your dog.

Lynne Christie, 31/03/25
Trustpilot stars

Customer care

I can honestly say tails are a fantastic company. The customer care team are amazing so helpful very friendly and sorted out my problem within no time at all. I couldn’t fault they are brilliant

mandybed08, 31/03/25
Trustpilot stars

Great the man on the phone was very…

Great the man on the phone was very friendly, Bently hasn’t tried the food yet but the service was excellent

Delaine Long, 30/03/25
Trustpilot stars

Great food

To be honest, having find the right food for a Labrador is difficult, especially when I have a 5 month old pup. This was recommended to me, and after researching into this, the meal plan suggested and the information you get, is fantastic. Of course...

Darril Edwards, 29/03/25