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Every dog is different, so every price is too.

We offer high quality nutrition at affordable prices. And because each bag of our food is blended individually for each dog's specific needs, with different nutrients and different quantities for each month, every dog has its own unique price.

Calculate your dog’s individual price

Why we're great value

We believe in the unrivalled benefits of a truly tailor-made diet, and in making this available to every dog in a personal, convenient and affordable way. We're an online business and can avoid the high cost of selling via the shops so we can offer you this exceptional quality at a surprisingly low cost, comparable to what you usually spend. Not forgetting that your ongoing orders include free delivery * straight to your door, just when you need it. You can pause, delay or cancel at any time, so you're always in control.

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The cost to me is £15 per month. I would definitely recommend it.


My dog loves his food and we have seen a difference in his coat, digestive system and general health. At £34 a month, delivered to our door, I am very pleased.


The food is great, her tummy has settled down, the price is fantastic, and I actually save £20 a month.


Take our 2 minute nutritional consultation to find your dog's individual blend and price.

Calculate your dog’s individual price

Our customers rate us five stars