Your dog’s unique recipe

From over a million possible combinations

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Shiny coats

Shiny coats

Healthy poo

Healthy poo

Supports joints

Supports joints
Better digestion, skin and coat health, joints and more

Better digestion, skin and coat health, joints and more

  • Ingredients that target specific health improvements through their diet
  • Perfectly balanced protein, fat, fibre, vitamins, minerals and supplements
  • A recipe that adjusts with them as they age
We’ve made feeding your dog a whole lot easier

Feeding your dog is a whole lot easier

  • Fast and free dog food deliveries every month
  • A feeding plan that covers their entire diet, treats and all
  • Supported by a dedicated care team on hand to help you every day
Kibble is king, it’s everything your dog needs

Kibble is king, it’s everything your dog needs

  • Keeps them fuller for longer - a little goes a long way!
  • Tasty, natural ingredients and no added sugar, artificial colours, flavours or preservatives
  • Great for teeth - dogs love the crunch

We deliver over 8 million meals every month

Happy stomachs

Glossy coats

Cleaner teeth

Ideal weight

You’re in good company

“I couldn’t find a better brand of dog food.”

“I love the measure so you know exactly how much to give.”

“My favourite part is that all her food has her name on it!”

How it works

How it works

  1. Tell us about your dog and include any benefits you want to see
  2. We create their unique vet-approved kibble recipe
  3. If your dog likes wet food and treats, we’ll adjust your feeding plan
  4. We deliver your dog’s food every month, and you can go online anytime to make changes, pause deliveries or cancel

Even the price is tailored

The cost is tied to your dog’s unique needs. Here are some examples of a dry food only diet.
Wet food and treats will cost a little more (wet food from 55p per tray, treats from £1 per pack).

Toy

None

£10.44

per month

(average)

Small

None

£14.74

per month

(average)

Medium

None

£20.57

per month

(average)

Large

None

£29.54

per month

(average)

Giant

None

£39.03

per month

(average)

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