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Excellent Trustpilot Stars

Over 35,000 reviews on

Included for a limited time only:

Good Dog Treats
Dental Dailies
Hand-baked biscuits
Superfood bites (NEW)
Cold-pressed duck rewards (NEW)
Yakers chews
Whimzees

Better digestion, skin and coat health, joints and more

Ingredients that target specific health improvements through their diet
Perfectly balanced protein, fat, fibre, vitamins, minerals and supplements
A recipe that adjusts with them as they age

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We’ve made feeding your dog a whole lot easier

Feeding your dog is a whole lot easier

Fast and free dog food deliveries every month
A feeding plan that covers their entire diet, treats and all
Supported by a dedicated care team on hand to help you every day

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Kibble is king, it’s everything your dog needs

Keeps them fuller for longer - a little goes a long way!
Tasty, natural ingredients and no added sugar, artificial colours, flavours or preservatives
Great for teeth - dogs love the crunch

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We deliver over 8 million meals every month

Happy stomachs

Glossy coats

Cleaner teeth

Ideal weight

You’re in good company

“I couldn’t find a better brand of dog food.”

Sharon Throop

“I love the measure so you know exactly how much to give.”

Helen Gibbons

“My favourite part is that all her food has her name on it!”

Lucinda

Customer reviews

How it works

Tell us about your dog and include any benefits you want to see
We create their unique vet-approved kibble recipe
If your dog likes wet food and treats, we’ll adjust your feeding plan
We deliver your dog’s food every month, and you can go online anytime to make changes, pause deliveries or cancel

How it works

Even the price is tailored

The cost is tied to your dog’s unique needs. Here are some examples of a dry food only diet.
Wet food and treats will cost a little more (wet food from 55p per tray, treats from £1 per pack).

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