Try 1 month free tailored dog food

Every dog gets their own recipe

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How it works

Tell us all about your dog and their health
Get 1 month free of their unique kibble recipe
Add delicious wet food and treats and get 50% off
We deliver to your door every month - pause or cancel anytime

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Tailored dry food bag with high quality ingredients, portion scoop, no added sugar that adapts as they grow

Supports digestion, joints, skin and coat health

A unique kibble recipe based on your dog’s age, breed, lifestyle and more.
Their personalised blend is made with precise nutrients for their health needs and will adapt as they age.

Create your recipe

In 2024, we supported thousands of dogs to maintain healthy joints, skin and digestive issues

High quality, natural ingredients

Packed with protein, root vegetables and wholegrains, for energy, fibre and proper nutrients.
No added sugar, artificial colours, flavours or preservatives.
Every portion has just the right amount of protein, fats, carbohydrates, vitamins and minerals.

Create your recipe

What’s on the menu?

Tailored dry food. Your dog’s unique recipe based on their age, breed, lifestyle and more.

Delicious wet food. A range of 19 nutritious slow cooked recipes in a variety of textures.

Dental chews. Sugar-free for healthy teeth and gums. And face-lick-friendly breath!

Tasty treats. Choose something special to train, reward or indulge your dog.

Endorsed by vets & nutritionists

Our empty bowl guarantee

Our team of experts are on hand to provide specialist support. Meet Head Vet Sean and Vet Nurse Amy. We’ll give you tips for a smooth switch to your dog’s new food, and if they don’t love their kibble, we’ll change their blend for you with our empty bowl guarantee.