Discover their best meal yet
Tailor-made dog food, created by experts, delivered to your door. Try now with 60% off + 30% off your first two boxes.
Your dog's one-in-a-million kibble blend

Vet-approved, high-quality ingredients

No added sugar, colours, flavours or preservatives


Nutrition tailored just for them
Your dog’s nutritional needs are as unique as they are. Take a few minutes to tell us about their breed, age, lifestyle & health needs and our experts will get to work! You’ll receive a nutritionally-balanced, tailor-made kibble blend - with goodness in every bite.

It’s what’s inside that counts
Delicious, high-quality ingredients, selected by our experts to support your dog’s individual needs and taste preferences. The ingredients they need to thrive and flavour they'll savour.
The ingredients they need to thrive

High-quality proteins to support healthy muscles

Wholesome grains for slow-release energy

Essential vitamins and minerals

Tailored additions for personalised support

One-in-a-million: how?
Our nutritionists, technologists and vets have over 70 years of food science and dog nutrition experience. Your dog’s kibble is made from a million possible combinations, just for them.

Quality assured
Better ingredients mean tastier food and happier dogs. We blend your dog's kibble fresh every time so they enjoy the fullest flavour - ensuring it meets our stringent quality checks too.
Sign up with 60% off your first box + 30% off your second